A premier Middle Eastern multi-brand retailer faced a critical data bottleneck: managing a sprawling ecosystem of 125+ specialized brands with millions of SKUs. By implementing Informatica Multidomain MDM and Product 360, they transitioned from fragmented, siloed data to a centralized “Golden Record,” accelerating time-to-market and enabling a seamless, compliant omnichannel customer journey.
Enterprise Retail
2M+ Customers, 35+ Food Brands & 90+ Non-Food Brands
Informatica Multidomain MDM, Product 360 (PIM)
30% faster product launch cycles and 100% regulatory data compliance.
Serving a massive customer base across 35+ Food and 90+ Non-Food brands created a complex data environment that legacy systems could no longer support.
Product information arrived from multiple global sources in varying formats, leading to significant data silos.
Managing millions of SKUs across diverse retail categories became increasingly manual and error-prone.
Departments speak different “languages” due to fragmented asset information.
Poor supplier collaboration and manual data exchange caused significant delays in the product lifecycle.
We had been trying to implement MDM for over a year, and with the amazing support of the DatAInfa team, we achieved in record time what would have been very difficult otherwise. From product to data management skills, they are always the right team at the right time. Fantastic work—looking forward to many more successful implementations!
Says Key Data Leader of World’s leading multinational retail franchise operator, Kuwait.
To resolve these bottlenecks, the retailer implemented a robust MDM strategy centered on Informatica Multidomain MDM and Product 360.
Established a single source of truth for all product information across 125+ specialized brands.
Replaced manual entry with automated internal processes to standardize data across the organization.
Implemented a standardized framework for supplier data, enabling seamless collaboration and faster onboarding.
Utilized Informatica’s multidomain capabilities to ensure data consistency across every retail channel.
The transition to a centralized MDM platform delivered measurable improvements to the retailer’s operational agility and customer experience.
Automated workflows and standardized supplier data significantly reduced the time required to launch new products.
Centralization ensured consistent, high quality product data across all digital and physical channels.
Built-in governance structures simplified the management of complex retail regulations.
Reduced manual intervention through automated ingestion pipelines and standardized data rules.
A unified platform enabled more efficient communication and data sharing with global suppliers.
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