Challenges they were trying to solve while reaching out to us
With millions of viewers generating data across multiple touchpoints, the platform’s data ecosystem became increasingly difficult to manage.
The subject of this transformation is a premier Indian content distribution and media platform serving millions of viewers nationwide. As a leader in the digital media space, the organization manages vast streams of viewer data, content metadata, and advertising metrics. To maintain its market lead, the platform relies on precise data to drive audience targeting, personalized content recommendations, and complex regulatory reporting.
Leading Indian Content & Media Platform
Informatica IDMC (CDGC, CDMP, CDAM, MCC, CDI, CDQ)
Data Lineage, Quality, and Automated Ownership
100% Lineage visibility and 75% reduction in access latency.
With millions of viewers generating data across multiple touchpoints, the platform’s data ecosystem became increasingly difficult to manage.
Data scattered across multiple sources led to conflicting reports and a lack of “one version of the truth
Poor visibility into data lineage meant teams could not easily trace data from the source to the final report.
Without clear data owners, access requests were delayed, and accountability for data accuracy was missing.
As data volumes surged, manual metadata management and data security became unsustainable, posing significant regulatory risks.
The organization implemented a full-stack automated governance strategy using the Informatica Intelligent Data Management Cloud (IDMC).
Leveraged Cloud Data Governance and Catalog (CDGC) and Metadata Command Center (MCC) to automate data cataloging and lineage mapping.
Established a Cloud Data Marketplace to provide a “shop-for-data” experience with clear ownership models.
Implemented Cloud Data Access Management to automate approval workflows and strengthen data security.
Used Cloud Data Integration and Cloud Data Quality to enforce standardized rules for accuracy and completeness across the ingestion pipeline.
The move to a unified IDMC framework transformed the platform’s data from a liability into a strategic asset
Achieved complete transparency by linking data from the initial source directly to final business reports.
Increased data accuracy metrics to 95%+, ensuring reliable reporting for content and advertising teams.
Defined ownership and automated workflows reduced data access delays by three-quarters.
Trusted data enabled more precise audience targeting and higher-performing content recommendation engines.
Established a robust security posture that ensures full readiness for media and data privacy regulations.
DataINFA is a digital transformation partner that provides services, solutions, and product offerings that are structured to deliver growth and innovation. We provide a wide portfolio of consulting, resource outsourcing, and next-gen IT services that can enable our clients to attain their business goals.
